This tool is for calculating assistance when setting targets in web marketing.
Set things like from each media,「Number of sessions」「CV (Number of conversions)」「CVR (Conversion rate)」「CPC (Cost Per Click)」and use it to set KPIs for customer acquisition.It's challenging to increase this rapidly.
Aim to gradually increase it through daily accumulation.
What's lacking in the website's basic fitness must be supplemented with advertisements, etc.
Consider the balance between the advertising budget and inflow when designing.
This tool is solely for calculation assistance in designing web site customer acquisition targets, and does not promise the displayed click cost, conversion rate, or session numbers.
The number of targets (conversions) set in Google Analytics4.
This item is the sum of CVs from "Basic Fitness" and "Advertising."
The number of targets (conversions) set in Google Analytics4.
This item only includes numbers classified as "Basic Fitness."
The number of targets (conversions) set in Google Analytics4.
This item only includes numbers classified as "Advertising."
Abbreviation for conversion rate.
It indicates the ratio of conversion numbers to session numbers (an indicator of how much it converts), calculated by the following formula:
CVR(%) = Conversion Number (CV) / Session Number × 100
This item is the overall CVR of "Basic Fitness" and "Advertising."
Abbreviation for conversion rate.
It indicates the ratio of conversion numbers to session numbers (an indicator of how much it converts), calculated by the following formula:
CVR(%) = Conversion Number (CV) / Session Number × 100
This item only includes CVR classified as "Basic Fitness."
Abbreviation for conversion rate.
It indicates the ratio of conversion numbers to session numbers (an indicator of how much it converts), calculated by the following formula:
CVR(%) = Conversion Number (CV) / Session Number × 100
This item only includes CVR classified as "Advertising."
The number of visits from search results on search engines like Google and Yahoo!.
Although search results include "ad slots," this is the inflow from parts excluding ad slots.
It's possible to increase the inflow through so-called "SEO measures."
The number of visits from social networks like Instagram, Twitter, Facebook, etc.
Social ads are not included here.
Inflow increase is expected through follower growth, spreading your posts, and being posted by other accounts.
The number of visits by following links from other sites.
Patterns include spontaneous introductions from other sites or being listed on portal sites.
Having more entry points is generally better, so try to get links from places that can list you.
The number of direct visits to the site through favorites, QR codes, etc.
This typically corresponds to repeat visits or inflow from offline tools.
For services with repeat use, the CV rate tends to be higher here.
The number of visits from emails.
If you're doing email marketing, this becomes an important channel.
In recent years, email marketing using MA or CRM tools has become mainstream.
It's an important metric, especially in businesses with long lead times.
The number of inflows from paid search ads.
This is the inflow from search-linked ads on Google and Yahoo!.
Search ads can be posted for specific keywords, allowing for advertising that captures some needs.
The number of visits from social network ads like Instagram, Facebook, Twitter, etc.
In recent years, SNS has become a very important media for web marketing.
Since it's relatively inexpensive to post, it's recommended to use it actively.
The number of visits from display ads.
Display ads are advertisements posted on partner sites with ad slots, like banners.
It's often used for "awareness" in the early stages of service launch, as it can gain a lot of exposure at a low price.
The number of visits from Youtube video ads.
Unlike text or banner ads, videos can express a lot of information.
Many people may feel that the opportunity for ads to appear during Youtube viewing is increasing.
Youtube ads vary, including TrueView ads before and after videos, 6-second non-skippable bumper ads, etc.
The number of visits from affiliate ads.
Affiliate is a service where site or media operators introduce services or products.